Simplify the integration of your AT Internet tag. AT Connect Ensighten saves you time when implementing your web analytics tools. Boost your marketing agility and offer your clients truly customised experiences on all channels, with a view to increase marketing ROI thanks to Ensighten’s tag management and data management solutions.

Main features and customer benefits

• Centralise the management of all your tags in a single interface, and enable greater responsiveness when launching marketing campaigns
• Simplify the rollout and management of tags, without needing to solicit your technical teams; improve your website performance
• Enjoy standard integration of the AT Internet tag in Ensighten

Prerequisites and technical implementation

• AT Connect Ensighten requires a subscription to Data Explorer and includes the creation of a standard tagging template (SmartTag)
• To enable this connector, please contact your sales representative or our support centre at support@atinternet.com

About ENSIGHTEN

Created in 2009, Ensighten enables global brands to transform their digital business by fueling their diverse martech investments with first-party data and customer profiles. The patented marketing data platform, which include the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel personalization, mobile experience optimization, and attribution. Ensighten offers industry best safeguards for data privacy and security, more than 1,000 turnkey digital marketing vendor integrations, and direct ownership of digital customer data.