White papers

Digital analytics white papers

We’ve asked some of the most skilled specialists, business intelligence experts and analytics consultants to share their expertise and know-how. The result is an array of educational white papers on the latest trends in digital analytics, digital intelligence and digital marketing. Read our white papers to stay on top of the newest developments in webmarketing and digital analytics. Download all our white papers (for free)!

Guides & White papers

DATA PRIVACY: PRIVACY-DRIVEN ANALYTICS TO BOOST BUSINESS VALUE

DATA QUALITY IN DIGITAL ANALYTICS: EVALUATE, CONTROL AND OPTIMISE DATA QUALITY

DIGITAL ANALYTICS & THE GDPR : ONE YEAR ON - MAKING SURE YOU'RE COMPLIANT

WINNING THE DATA GAME: DIGITAL ANALYTICS TACTICS FOR MEDIA GROUPS

DIGITAL ANALYTICS, WEAPON OF MASSIVE E-COMMERCE CONVERSION

DEMOCRATISING DIGITAL ANALYTICS

20 GOLDEN RULES OF DIGITAL ANALYTICS

MOBILE & APP ANALYTICS

VISITOR SEGMENTATION

KEY PERFORMANCE INDICATORS (KPIs)

9 SECRETS OF AN EFFICIENT DASHBOARD

A DAY IN THE LIFE OF A DIGITAL ANALYST

INTERCONNECTIONS VIA API

THE E-REPUTATION ANALYSIS OR HOW TO LISTEN TO YOUR CONSUMERS

THE MATURITY MODEL SOCIAL MEDIA MARKETING

ON OUR BLOG

THE LATEST TRENDS IN DIGITAL ANALYTICS

Beyond Analytics

8 expert predictions on digital analytics trends in 2021

All the current trends are covered by our eight specialists. Discover them for yourself!

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Interview

Interview – Guillaume Sinnaeve (fifty-five): “We have created a template to connect AT Internet and Google Tag Manager”

In this interview, he explains how he has worked with AT Internet on the creation of a tag template within Google Tag Manager.

Digital Marketing

Attribution in Digital Marketing

In this article we’ll look at how it works and how to use it correctly to leverage the maximum value.

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