The term “rich media” refers to all of the multimedia and interactive formats that can be used on digital properties (audio, video, podcast, flash, etc.).

A format is called “rich media” if it meets at least one of the following conditions:

• Users can interact with the element in a way that goes beyond a simple traditional click ;
• Display is dynamic ;
• Display includes sound or video.

AT Internet’s rich media analysis lets you evaluate the performance of the audio, video, podcast, or animated content available on your site, or on an external site. This feature also measures how this rich media content is used, play types, and locations.