Glossary
Attributed visit
The effectiveness of a campaign is not only measured based on a visitor’s first visit. The visitor’s information is saved and the effectiveness of the campaign is also measured for their next visits: if a visitor comes back to a site two weeks after having added it to their bookmarks, then it is possible to associate this visitor with the original campaign.
This notion of tracking a campaign over time is a major advantage when it comes to measuring the real efficiency of your investments, due to the fact that few visitors purchase anything during their first visit.
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